Reference

Entrepreneurial resilience in times of crisis

Toolkit of the Kultur- und Kreativpiloten

After the crisis is before the crisis. In order to be better prepared for future crises, the network of Kultur- und Kreativpiloten came up with the idea of providing all actors in the cultural and creative industries with a solid toolset that will help them withstand future crises. It is about resilience, about learning from the experience of others, about getting started with concrete instructions for action and not remaining in a state of shock.

On behalf of the Kultur- und Kreativpiloten Deutschland (Culture and Creative Pilots Germany), we created a map on crisis-proof entrepreneurship together with a team specially assembled for this assignment. As a first step, this research team set out to find out what exactly distinguishes those entrepreneurs who successfully navigate crises from those who do so less well. While interviews were conducted and researched, the rest of the team gathered insights, distilled crucial factors and researched the literature for methods and tools that have proven effective in crisis management. A basic structure gave clues, and during an event lasting several days, the research team managed to gather pooled erg knowledge and test the first map. Finally, the Kontextlab team linked all the results in their structure, harmonised them with each other, edited them, processed them and inserted them into the map. Design and user guidance, in this case with wide cross-connections throughout the map, were also finalised in the last step. Finally, the map was published on the website of the Kultur- und Kreativpiloten and named “inotiv” as part of a new branding of information for entrepreneurs.

Project info

Requirements

  • Compass that guides through the different aspects of resilience
  • Access for different fields of interest

Target group

Actors in the cultural and creative industries and all entrepreneurs who want to prepare themselves for future crises.

Service Kontextlab

  • Structure
  • Design (map, infographics, video editing)

  • Proofreading

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