With the KontextMap on digitalisation in agriculture, the Maschinenringe Deutschland show their 190,000 member agricultural businesses an overview of all facets of the topic.

On the occasion of the Agritechnika trade fair, the machinery rings of Germany requested a knowledge map showing how far the industry has already come with digitalisation. The first step was a workshop with knowledge holders of the machinery rings, during which the structure of the map was built and important aspects were identified that should be communicated. In the next step, we conducted video interviews with our team, wrote texts, created infographics and built a CI/CD compliant design. In addition, we created a user guidance system that also works with regard to the use on large touch displays at the trade fair. Finally, we implemented the content and the map on time and integrated it into the website of the machinery rings in Germany together with the technicians. The map was finally presented prominently on touch displays at Agritechnica.