{"id":5389,"date":"2022-07-18T12:48:29","date_gmt":"2022-07-18T10:48:29","guid":{"rendered":"https:\/\/neu.kontextlab.com\/company\/references\/digitalisation-in-agriculture\/"},"modified":"2022-09-26T21:45:27","modified_gmt":"2022-09-26T19:45:27","slug":"digitalisation-in-agriculture","status":"publish","type":"page","link":"https:\/\/www.kontextlab.com\/en\/company\/references\/digitalisation-in-agriculture\/","title":{"rendered":"Digitalisation in agriculture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5389\" class=\"elementor elementor-5389 elementor-4134\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a87cb39 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"5a87cb39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-497ad0cf\" data-id=\"497ad0cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65a666cd elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"65a666cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"854\" src=\"https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-35.jpg.jpg\" class=\"attachment-full size-full wp-image-4274\" alt=\"\" srcset=\"https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-35.jpg.jpg 1280w, https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-35.jpg-300x200.jpg 300w, https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-35.jpg-1024x683.jpg 1024w, https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-35.jpg-768x512.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54a69513 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54a69513\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dac235b\" data-id=\"3dac235b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ef30793 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"4ef30793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tReference\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7039f193 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7039f193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digitalisation in agriculture<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e569982 elementor-widget elementor-widget-heading\" data-id=\"1e569982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A mapping of the Maschinenringe Deutschland<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ff37704 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ff37704\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f47834a\" data-id=\"5f47834a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d06e730 elementor-widget elementor-widget-text-editor\" data-id=\"4d06e730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">With the KontextMap on digitalisation in agriculture, the Maschinenringe Deutschland show their 190,000 member agricultural businesses an overview of all facets of the topic.<\/p>\nOn the occasion of the Agritechnika trade fair, the machinery rings of Germany requested a knowledge map showing how far the industry has already come with digitalisation.\nThe first step was a workshop with knowledge holders of the machinery rings, during which the structure of the map was built and important aspects were identified that should be communicated.\nIn the next step, we conducted video interviews with our team, wrote texts, created infographics and built a CI\/CD compliant design. In addition, we created a user guidance system that also works with regard to the use on large touch displays at the trade fair.\nFinally, we implemented the content and the map on time and integrated it into the website of the machinery rings in Germany together with the technicians. The map was finally presented prominently on touch displays at Agritechnica.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478771b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"478771b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e11ec89\" data-id=\"e11ec89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ed2179 elementor-widget elementor-widget-gallery\" data-id=\"37ed2179\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;aspect_ratio&quot;:&quot;16:9&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-30.jpg.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"37ed2179\" data-elementor-lightbox-title=\"2206-Webseite-Ipad-30.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI2NiwidXJsIjoiaHR0cHM6XC9cL3d3dy5rb250ZXh0bGFiLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcLzIyMDYtV2Vic2VpdGUtSXBhZC0zMC5qcGcuanBnIiwic2xpZGVzaG93IjoiMzdlZDIxNzkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-30.jpg.jpg\" data-width=\"1280\" data-height=\"854\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-32.jpg.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"37ed2179\" data-elementor-lightbox-title=\"2206-Webseite-Ipad-32.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI3MCwidXJsIjoiaHR0cHM6XC9cL3d3dy5rb250ZXh0bGFiLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcLzIyMDYtV2Vic2VpdGUtSXBhZC0zMi5qcGcuanBnIiwic2xpZGVzaG93IjoiMzdlZDIxNzkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-32.jpg.jpg\" data-width=\"1280\" data-height=\"854\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-33.jpg.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"37ed2179\" data-elementor-lightbox-title=\"2206-Webseite-Ipad-33.jpg\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDI3MiwidXJsIjoiaHR0cHM6XC9cL3d3dy5rb250ZXh0bGFiLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDdcLzIyMDYtV2Vic2VpdGUtSXBhZC0zMy5qcGcuanBnIiwic2xpZGVzaG93IjoiMzdlZDIxNzkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.kontextlab.com\/wp-content\/uploads\/2022\/07\/2206-Webseite-Ipad-33.jpg.jpg\" data-width=\"854\" data-height=\"1280\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13245574 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13245574\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6600ceb8\" data-id=\"6600ceb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f7d590 elementor-widget elementor-widget-heading\" data-id=\"49f7d590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project info<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4455493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4455493\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e98ce98\" data-id=\"e98ce98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10bb4be6 elementor-widget elementor-widget-heading\" data-id=\"10bb4be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Requirement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655b612c elementor-widget elementor-widget-text-editor\" data-id=\"655b612c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li class=\"li1\">Comprehensive knowledge map on the topic of digitalisation in agriculture<\/li>\n<li class=\"li1\">Integration on the website<\/li>\n<li class=\"li1\">Presentation on touch displays on <br \/>the Agritechnica-fair<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-51aaf35e\" data-id=\"51aaf35e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4a54c7 elementor-widget elementor-widget-heading\" data-id=\"3b4a54c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Target group<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51aefd16 elementor-widget elementor-widget-text-editor\" data-id=\"51aefd16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Agricultural businesses in Germany.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3133b7dc\" data-id=\"3133b7dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa9279d elementor-widget elementor-widget-heading\" data-id=\"7fa9279d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Service Kontextlab<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-404d0e1d elementor-widget elementor-widget-text-editor\" data-id=\"404d0e1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>\n<p class=\"p1\">Workshop<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Concept<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Structure<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Design<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Editorial Staff<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72f1d172 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72f1d172\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d7d858d\" data-id=\"7d7d858d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c59c973 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4c59c973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.maschinenring.de\/kontext\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">To the project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d42e371 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d42e371\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d20d59b\" data-id=\"d20d59b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14433411 elementor-widget elementor-widget-heading\" data-id=\"14433411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you have questions about our projects?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cdd6e6 elementor-widget elementor-widget-heading\" data-id=\"9cdd6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 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